World’s Toughest Job

On Mother’s Day 2015, American Greetings and Mullen Lowe US set out to highlight just how remarkable moms truly are – juggling endless responsibilities with talent, care, and unwavering dedication.

To uncover that truth, they began with a little lie.

They created a fake job posting – inspired by everything moms do – describing what might just be the toughest job in the world. They placed it online and in newspapers, then conducted real interviews with unsuspecting applicants. Their candid reactions were captured in this video, which has moved over 17 million YouTube viewers to laughter, tears, and a deeper appreciation for moms everywhere.

A powerful and heartfelt story, perfect for Mother’s Day.

Happy Mother’s Day 2025!

Source:
MullenLowe Global, American Greetings – World’s Toughest Job